We had the good fortune of connecting with Yasmine Payton and we’ve shared our conversation below.

Hi Yasmine, can you share a quote or affirmation with us?
My favorite quote’s origins are unknown, but I live by “when you look good, you feel good, and when you feel good, you do good.” I love how this quote highlights the reciprocal relationship of the beauty of self-love in its inner and outer form. Feeling good about yourself extends to your body and your mind. Tending to your outer beauty (exercise, getting dressed, facials) will make you feel good mentally. You radiate outward when you feel good mentally, and anything you touch emits that energy.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I am an educator, model, and digital content creator. I am also a proud member of Sigma Gamma Rho Sorority, Incorporated. teach history, and my content focuses on things to do in the city, outfits of the day, and I share where to shop for the tall women and where to find fashionable paraphernalia for members of my sorority. My brand’s mission is to empower women with strategies to find confidence, their voice in all of their relationships, and how to communicate who they are and why they matter. And I do that by helping people find confidence through the wardrobe, discussion, and instruction. I offer model coaching, styling, and panelist services. As cliche as it is, one of the most important lessons that I have learned is to always remain true to yourself. I am always proud of referrals and consistent growth and recognition because my brand is me—style, confidence, and conversation. Structuring your brand takes time and patience, but it is worth it.
CallmePayton is my brand, and my career as an educator has provided me with the tools and insight to understand my audience. The Purpose Venn Diagram honestly helped me sort through a lot (that’s the teacher in me and the visual learner), but once I outlined what was important to me, my skills, and values, I was able to determine the mission of my brand. I live to teach in every capacity, and one thing you will learn as a teacher is that students do not learn from teachers they don’t like. The most significant component of brand success is authenticity. It comes from listening to and taking time to understand yourself and your purpose. I believe that the goal of life is to find your purpose and use the talents you are blessed with to serve as many people as possible in the limited time given on Earth.
One of the ongoing challenges is overcoming imposter syndrome. It’s not easy because once you reach a new goal, it’s scary, and you start to think you are not as competent as others think you are, and you start doubting yourself. When you were younger, you had goals and dreams that you’d never discourage; why start doubting yourself now? At that moment, the ability to step outside yourself and view yourself as your younger self brings you back to earth. Imposter Syndrome makes me public enemy number one on my list, but when you have a tribe like mine, Imposter Syndrome is no match for the dynamic duo of faith and talent.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
One thing I am known for on my social media is “a weekend” in my camera roll, where I recap my weekend activities wherever I go. Of COURSE, any friend visits, I’m bringing them to Brooklyn. When they say New York City is the city that never sleeps, they’re referring to Brooklyn. Brooklyn is hands down the best borough because of the food, the entertainment, and the aesthetic. On the itinerary would be: The Smorgasbord is an open-air food market that has everything from oysters to elotes; because it’s the weekend, all of the Black-owned restaurants, especially in Bedstuy, Flatbush, or Park Slope, either have a live DJ or bottomless brunch, and to top everything off, a calm Sunday in Williamsburg, perhaps the most Instagrammable part of Brooklyn to document the weekend. Brooklyn has so much to offer, intentionally and unintentionally, because there’s always something happening.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to dedicate my shout-out to my tribe for continuously encouraging me to take leaps of faith and always speaking highly of me in rooms I have yet to touch.

Website: www.callmepayton.com

Instagram: https://www.instagram.com/callme.payton/

Linkedin: https://www.linkedin.com/in/yasminepayton/

Youtube: https://www.youtube.com/channel/UCXGoJ8Be52KBh_sCYmUwuGg

Other: https://www.amazon.com/shop/callme.payton

Image Credits
Stephanie A. (first photo)

Nominate Someone: ShoutoutAtlanta is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.