We had the good fortune of connecting with Keaton Greene and we’ve shared our conversation below.
Hi Keaton, we’d love to hear more about how you thought about starting your own business?
In one of my intro marketing classes at UNG, we were leaning about websites. I thought screw it, I’ll just make a website for my DJ hobby. After throwing money into a website, I decided to invest a little more money into digital advertising and business cards. This is when the gears of Be Live Entertainment finally started to move and I could make some money doing what I enjoy.
Alright, so let’s move onto what keeps you busy professionally?
So I had the great idea of starting this new venture while in college, which made it the worst and best decision of my life. In part, it was a bad idea because it added my to plate and at times I seriously considered dropping out. On top of that, I graduated recently and have trouble finding a job because of conflicting availability with the DJ biz. On the positive side, It’s really helped me grow as an individual and put me in a position to create unforgettable experiences my clients and event attendees. At the end of the day, it’s the most fulfilling job I’ve ever had so I cannot complain.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
You cannot experience Atlanta without going to an ATL United game. I’m not even a big soccer fan but an Atlanta United game is a phenomenal experience that anyone should give a shot. For food, there’s a Cuban spot in Ponce City Market that makes really good cubanos.
Who else deserves some credit and recognition?
There are so many people who are involved in this journey, some without knowing it. Early on, my good friend Kyle Perry put me in touch with a bar manager where I ended up playing at a lot.
When Covid hit, I remember being out on the lake kayaking listening to Clay Cark’s story about the beginnings of DJ Connection, the largest DJ company in the U.S. Clay’s story, both the good and bad, really inspired me to hit the gas on the DJ biz.
I think there’s a point all entrepreneurs reach where we realize that we have to do whatever it takes to see results, and listening to Clay Clark’s story was that time for me.
I also have a great friend, Walt Coleman, who has been a great motivator to me and someone to talk to when dealing with personal and business issues.