We had the good fortune of connecting with Erika Mitchell and we’ve shared our conversation below.

Hi Erika, what’s something about your industry that outsiders are probably unaware of?
There are not a lot of gender equity or female representation in the sports industry.

Let’s talk shop? Tell us more about your career, what can you share with our community?
In 2014, an opportunity was presented to me to work in the sports industry. As the communication officer for the NFL Alumni- Georgia Chapter and then in 2015 to work for the NFL Players Association-Metro Atlanta Chapter as their Sports Liaison. In these two positions, which overlapped, I was tasked with planning celebrity golf tournaments, charity fundraisers, manage public relations and community engagement. I decide to start my sports consulting company, Sports Unlimited Enterprise, LLC to cross brand in the sports industry. Sports Unlimited Enterprise, specialize in event planning, public relations, charities, non-profits and branding for current and former professional athletes. Our mission is to bridge the gap between professional athletes and corporate companies that will engaged athletes and or their charities involvement with the youth and their community. We provides an platform for athletes to leverage their brands to host or partner with fundraising and charities events. During my time working in the sports industry, I realized that there were very few women in this role and I sat in meeting were I was the only female. This lead me to creating Atlanta Women In Sports in 2016. Atlanta Women In Sports salutes and honors Atlanta business women who are blazing trails and redefining the position of “sports executive and athletes” with their contributions in the sports industry of professional of sports. Atlanta Women In Sports also provides a platform and networking opportunities for women to connect and engage professionals of various industries who carry a similar passion for the business of sports. The biggest challenge was managing different personalities and being respected for your work ethics. What I learned from working in this position, is to be very direct in communicating with people, stand on your track record and work ethics.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
depending to the sports season, would attend a falcons game, hawks game, United game or braves game go hanging out at the Commerce Club for lunch and networking dinner at Oceanaire Seafood restaurant hanging out Havana Club

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Solomon Brannan, former President, NFL Players Association -Metro Atlanta Chapter Dina Hairston, Vice President of New Business Development, Georgia’s Own Credit Union

Website: https://www.sportsunlimitedenterprise.com/
Instagram: sportsunlimitedent and atlantawomenin sports
Linkedin: https://www.linkedin.com/in/erika-y-mitchell
Facebook: https://www.facebook.com/erikaymitchell5/ https://www.facebook.com/sportsunlimitedenterprise/ https://www.facebook.com/atlantawomeninsports1/
Youtube: sports unlimited enterprise

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